It is a whole new world.

The theme of my life in the last week has been busy.
(i.e. I still haven't learned how to keep up on blogging. Anyone who knows, please tweet me.)

The real theme of the last week of my life has been a very real realization just how much the world has changed. And how not everyone yet knows it. Despite the vast popularity of MadMen (and my love of it), that world is over. The general session is a dying model. (or should be). Meeting and event content can no longer be only projected on screen and stated on stage if you want anyone to CARE. It must be reinforced. It must be experienced. It must be made real. Because no longer can we advertise brands and communicate organizational messages by shouting at people. AND live/virtual/hybrid events are not the new billboard for that purpose. We have to invite a two-way dialogue, encourage participation allow for the building of trust and empower great ideas to be community-driven, bubbling-up from the crowd, not pushed out from the executive speech writer.

But that is a big way of saying what I think is so brilliantly summed up in a European Microsoft Commercial. While the commercial specifically addresses advertising, remember, events require the same new set of rules for our whole new world. Enjoy.